How to Publish Your Article on ANI, Zee News, NDTV, Hindustan Times & All Major Indian News Sites

Why Getting Published on Indian News Channels Matters

Before diving into the how, it helps to understand the why — because the SEO and brand authority payoff is substantial.

India's top news portals carry some of the highest Domain Authority (DA) scores on the internet. NDTV, Times of India, Hindustan Times, and ANI all carry DA scores above 80. A single contextual backlink from one of these platforms can move your website's organic rankings more than dozens of links from ordinary blogs.

Beyond backlinks, there is a brand credibility effect. Customers, investors, and partners who see your brand featured on India's major news outlets automatically assign a higher trust level to your business. This is especially true for startups, public figures, health and finance brands, and any business operating in a crowded market.

Here is a quick overview of the major platforms and their reach:

How to Publish Your Article on ANI News

Asian News International (ANI) is India's largest multimedia wire agency, founded in 1971. It is the most sought-after platform for press release distribution because of its syndication power — when a story goes live on ANI, it is automatically picked up by hundreds of downstream portals including Yahoo News, The Print, Business Standard, Lokmat Times, and more.

What ANI Publishes

ANI primarily carries press releases, corporate announcements, government news, and product launches. It does not accept personal opinion pieces or general articles.

Direct Submission Method

• Email: editorial@aninews.in
• Office Address: A-19, Ground Floor, Sector 16, Noida, Uttar Pradesh 201301
• Branch: 2, Krishan Kunj, Main Bazaar, Laxmi Nagar, Delhi 110092

Direct submission is possible but extremely competitive. ANI's editors receive hundreds of unsolicited press releases daily. Without an existing relationship with a journalist at the agency, cold submissions are rarely picked up organically.

PR Agency / Managed Submission Route

The faster and more reliable path is through an authorized PR distribution agency like Digihunt Media Solution. We maintain a direct distribution channel to ANI, which means your press release bypasses the cold queue and enters the editorial pipeline directly.

Typical turnaround: 24–48 hours from submission to live article.

What gets accepted: Newsworthy announcements, product launches, funding news, award recognitions, expansion announcements, business milestones. Content must follow AP style formatting and avoid overtly promotional language.

What gets rejected: Unverifiable claims, first-person opinion pieces, casino, earn money schemes

How to Publish Your Article on Zee News

Zee News is one of India's most established Hindi news networks, owned by Zee Media Corporation and commanding millions of active monthly readers across TV and digital.

What Zee News Publishes

Zee News accepts branded native content, corporate press releases, and sponsored articles through its digital content team. Stories must have a news hook — a launch, event, award, funding round, or other timely development.

Direct Submission Method

• Website: zeenews.india.com
• For branded/sponsored content: Contact their advertising and content team at advertising@zeemedia.esselgroup.com
• Office: Zee Media Corporation, Continental Building, 135, Dr. Annie Besant Road, Worli, Mumbai 400018

PR Agency Route

For press release placement specifically, a certified PR agency provides the most reliable path. Zee News branded content placements through agencies typically include an SEO-optimized article with 1–2 dofollow backlinks indexed on a high-DA domain.

Why Zee News is valuable for SEO: Because of its domain trust score, an article optimized around your target keywords can rank in Google's top pages for months or years, driving both direct visits and branded search volume.

How to Publish Your Article on NDTV

NDTV (New Delhi Television Limited) is one of India's most respected news organizations, known for its editorial rigour and professional journalism. With 58+ million monthly visits, NDTV.com is a gold-standard placement for any Indian brand.

What NDTV Publishes

NDTV publishes branded content through its native advertising team, as well as press releases distributed through wire services like ANI and PTI. They do not accept unsolicited guest posts.

Direct Submission Method

• Email for news tips/press releases: email not available
• Office: New Delhi Television Limited, B 50-A, Archana Complex, Greater Kailash – I, New Delhi 110048

PR Agency Route

NDTV coverage is most reliably achieved in two ways: through wire distribution (if your story is picked up from ANI or PTI feeds) or through a managed native content placement via an authorized agency.

Turnaround via agency: 3–7 working days.

Pro tip: NDTV often picks up strong ANI wire stories organically. This means that a well-written ANI press release can result in automatic secondary coverage on NDTV at no additional cost — making the ANI distribution even more valuable.

How to Publish Your Article on Hindustan Times

Hindustan Times is India's second-most-read English publication with a circulation of nearly one million copies of newspaper and millions of traffic and a powerful digital presence at hindustantimes.com.

What Hindustan Times Publishes

HT publishes opinion pieces, expert columns, press releases (via wire), and branded/sponsored native content. Their "HT Brand Studio" handles corporate content partnerships.

Direct Submission Method

• Office: Hindustan Times House, 18-20, Kasturba Gandhi Marg, New Delhi 110001

For editorial submissions (opinion/op-ed), your piece must be original, timely, and written from a clear expertise position. Word limit is typically 700–900 words.

PR Agency Route

For guaranteed placement of brand news or press releases, work with an authorized agency. HT native content placements through agencies typically include full editorial formatting, a featured image, and 1–2 backlinks.

How to Publish Your Article on Times of India

Times of India / Indiatimes is India's highest-traffic news property with over 100 million monthly visitors. TOI is part of the Bennett, Coleman & Co. group, one of the largest media conglomerates in Asia.

What Times of India Publishes

TOI publishes through multiple channels: editorial news, expert opinion (via their blog network), press releases (via wire feeds), and paid native content through "Times Internet" and "Brand Studio."

Direct Submission Method

• TOI Blog / Expert Posts: You can contribute to TOI's open blog platform at timesofindia.indiatimes.com/blogs — create an account and submit posts for editorial review
• Press releases via wire: Distribute through ANI, PTI, or IANS for organic pickup
• For native/branded content: Contact brandstudio@timesinternet.in

PR Agency Route

Managed TOI placements via agencies are available as sponsored articles. These appear within the TOI editorial design with a "Partner Content" or "Brand Connect" tag.

How to Publish Your Article on India Today / Aaj Tak

India Today Group is a massive media conglomerate owning India Today magazine, Aaj Tak (the most-watched Hindi news channel in India), Business Today, and several other properties.

What India Today Publishes

India Today accepts investigative-style brand stories, expert commentary, sponsored content through India Today Marketing Edge, and press releases via wire syndication.

Direct Submission Method

• India Today Group: indiatodaygroup.com — contact the marketing and editorial team through the website
• For Aaj Tak: aajtak.in/contact-us

PR Agency Route

India Today branded content placements are premium and typically handled through agencies with prior relationships with the group's commercial team.

How to Publish Your Article on The Hindu

The Hindu is India's most respected English newspaper among policy makers, academics, and informed professionals. A placement in The Hindu adds exceptional credibility for B2B brands, educational institutions, NGOs, and public affairs.

What The Hindu Publishes

The Hindu publishes editorial op-eds, letters to the editor, and press releases via wire. Their "Open Page" section accepts contributed expert articles.

Direct Submission Method

• Open Page (opinion/op-ed): thehinduportalteam@gmail.com
• News desk / press releases: letters@thehindu.co.in
• Office: Kasturi Buildings, 859-860, Anna Salai, Chennai 600002

For the Open Page, submissions must be 800–1,000 words, original, and not published elsewhere. The Hindu typically takes 5–7 days to review and their acceptance rate for external contributors is low.

PR Agency Route

For press release placement and branded content, agencies with direct The Hindu relationships can facilitate placement in 5–7 working days.

How to Publish Your Article on Republic TV / Republic World

Republic TV (Republic World online) is one of India's most-watched English news channels, known for high-volume breaking news and strong digital traffic.

Direct Submission Method

• Website: republicworld.com
• Contact: contact@republicworld.com
• Office: Republic Media Network, 24th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai 400013

PR Agency Route

Republic World branded placements are managed through the channel's commercial partnerships division. Wire pickup (from ANI/PTI) is also a reliable route for strong press release stories.

How to Publish Your Article on ABP News

ABP News (formerly Star News) is a top Hindi news channel with a broad national audience. It is part of the ABP Group, which also runs ABP Live digitally.

Direct Submission Method

• Email: digitalnews@abp.in
• ABP Live: abplive.com — news tips and press releases can be submitted via their contact form
• Office: ABP Pvt. Ltd., 6, Prafulla Sarkar Street, Kolkata 700001

PR Agency Route

ABP News placements via PR agencies are available as branded native content on abplive.com, which carries strong domain authority and indexing in Google News.

How to Publish Your Article on News18

News18 is part of Network18, one of India's largest media groups. CNN-News18 is the English channel, while News18 India serves the Hindi market. News18.com has over 30 million monthly visitors.

Direct Submission Method

• Contact: newsmedia@network18online.com
• Office: Network18 Media & Investments Ltd., First Floor, Empire Complex, 414 Senapati Bapat Marg, Lower Parel, Mumbai 400013

PR Agency Route

Network18 properties (News18, CNBC TV18, Moneycontrol) are all available for branded content placements through authorized agency partnerships.

How to Publish Your Article on Business Standard

Business Standard is India's leading business and financial newspaper, widely read by CXOs, investors, and policy professionals. A placement here is highly valuable for B2B companies, finance, tech, and corporate brands.

Direct Submission Method

• Expert columns: expertviews@business-standard.com
• Press releases: pressrelease@business-standard.com
• Office: Business Standard Ltd., Nehru House, 4 Bahadur Shah Zafar Marg, New Delhi 110002

Business Standard accepts well-researched expert opinion pieces of 700–1,000 words from senior professionals and industry leaders.

PR Agency Route

Press release placement and sponsored content on Business Standard are available through PR distribution agencies, with typical turnaround of 3–5 working days.

How to Publish Your Article on Economic Times

Economic Times (a Times of India Group publication) is India's most-read financial newspaper and one of the world's top-five financial news sites by traffic.

Direct Submission Method

• Expert contributor pieces: et.reporters@timesgroup.com
• ET Brand Equity (marketing news): brandequity@etbrandequity.com
• Press releases: Via wire (ANI, PTI, IANS) for organic pickup
• Sponsored content: Times Internet / Brand Studio (brandstudio@timesinternet.in)

PR Agency Route

ET placements via agencies are available as sponsored content with clear disclosure labels. Organic wire pickup from a well-written ANI release is also common for legitimate business news stories.

The Two Routes: Direct Submission vs. PR Agency

Understanding both paths is important before deciding how to proceed.

Route 1: Direct Outreach (Free, Low Success Rate)

This involves emailing the editorial desk, posting through available submission portals, or cultivating direct relationships with journalists.

Pros: No cost, organic editorial credibility if accepted Cons: Very low success rate for new brands, slow, no guarantee of placement, requires ongoing relationship building

Best for: Established brands with existing media relationships, thought leaders with strong editorial credentials, genuine breaking news stories

Route 2: PR Distribution Agency (Paid, High Success Rate)

An authorized PR agency like Digihunt Media Solution has pre-existing content partnerships with major news houses, allowing for managed placement of press releases and branded content.

Pros: Guaranteed or near-guaranteed placement, fast turnaround (1–4 days typically), full backlink reports provided, SEO-optimized content Cons: Costs money; content usually carries a "sponsored" or "partner content" disclosure on some platforms

Best for: Brands wanting definitive authority-building, product or startup launches, time-sensitive announcements, companies that want measurable backlink results

How to Write a Press Release That Gets Accepted

Regardless of which channel you target, the press release itself must meet journalistic standards. Here is the standard format:

The Inverted Pyramid Structure

Good press releases front-load all the important information. Editors should know the full story from the headline and first paragraph alone.

Headline: Clear, specific, and newsworthy. Avoid generic headlines like "XYZ Company Launches New Product." Prefer: "Noida-Based Fintech Startup XYZ Raises ₹50 Crore in Series A to Expand Rural Credit Access."

Lead paragraph (who, what, where, when, why): Your entire story in 2–3 sentences. Journalists may publish only this paragraph.

Body (2–4 paragraphs): Supporting details, quotes from leadership, statistics, context.

Boilerplate: A standard 3–4 sentence "About the Company" paragraph at the end.

Contact information: Name, email, and phone number of your PR contact.

Press Release Checklist

• Written in third person (no "we" or "our")
• No superlatives ("best," "world-class," "revolutionary") without proof
• Includes a genuine news hook (launch, funding, award, partnership, expansion)
• 400–700 words in length
• Includes one high-quality featured image (minimum 1200x800px)
• Factual claims are verifiable
• No personal opinions or promotional language in the body
• Quotes are attributed to named executives with their title

What Gets Rejected

Any of the following will result in editorial rejection even through agency channels:

• Content that reads like an advertisement
• Unverifiable statistics or claims ("India's #1 platform" without source)
• Medical or financial claims without regulatory compliance
• Content about companies with no discernible news hook
• Plagiarized content

Frequently Asked Questions {#faq}

How much does it cost to publish on ANI News? ANI press release packages through PR distribution agencies typically range from ₹15,000 to ₹50,000 depending on the agency, syndication width, and content creation services included. Contact Digihunt Media Solution for ANI News which is cost effective at just 7999/-

How long does it take to publish on ANI? Through an authorized PR agency Digihunt media solution, ANI press releases typically go live within 24–48 working hours from content approval.

Can I publish on multiple news channels with one press release? Yes. A well-structured ANI wire release automatically syndicates across 100–200+ connected portals. Additionally, standalone native placements can be arranged on Zee News, NDTV, Hindustan Times, and others as separate packages.

Will my article on these platforms help with Google rankings? Yes, significantly. High-DA backlinks from platforms like NDTV (DA 90), Times of India (DA 92), and ANI (DA 87) have a measurable positive impact on your domain authority and keyword rankings. Articles on these platforms also frequently rank independently for brand-related searches.

Do these placements say "Sponsored" or "Partner Content"? It depends on the platform and placement type. Wire-distributed press releases on ANI and its downstream portals typically appear without sponsorship labels. Native content placements on platforms like Times of India Brand Studio or HT Brand Studio carry a disclosure label. An agency can advise on which route is appropriate for your goals.

Can individuals (not just companies) publish on these platforms? Expert professionals, authors, doctors, lawyers, and public figures can contribute op-ed or opinion pieces directly through editorial channels like The Hindu Open Page or Hindustan Times editorial desk. For press release placements, a corporate identity is generally required.

What topics do these outlets accept? Business news, product launches, funding announcements, technology, healthcare (with compliance), education, real estate, lifestyle, entertainment, CSR, and government/policy updates are all commonly accepted. Controversial political content, financial advice without disclaimers, and health claims without regulatory backing are typically declined.

Ready to Get Published?

Digihunt Media Solution manages press release distribution across all major Indian news platforms — ANI, Zee News, NDTV, Hindustan Times, Times of India, India Today, The Hindu, Business Standard, and more.

Our fully managed service includes:

• Done-for-you press release writing and SEO optimization
• Guaranteed placement on your chosen platforms
• Wire syndication across 100–200+ downstream news portals
• Full live URL reporting and media monitoring
• Turnaround in 24–48 working hours

Contact our team today to get a custom quote for your brand's media presence campaign.

Digihunt Media Solution is an authorized PR distribution agency with direct partnerships across India's leading news networks.